{"product_id":"book-of-primal-signs","title":"Book of Primal Signs","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eAn in-depth study of the sacred meanings behind ancient and enduring symbols • Explains the multiple forms and uses of symbols from ancient times to the present day, reflecting their roots in folk magic and the Western Mystery tradition • Examines more than 40 glyphs, such as the cross, fleur de lis, and pentagram, as well as several families of symbols, such as craftsmen’s marks and runes • Includes more than 300 unique woodcuts, drawings, calligraphy, and photographs--many never before reproduced From ancient rock and cave art to the contemporary brand logos of politics and business, human beings have always created symbols to denote specific ideas, groups, or important objects as well as to convey deeper information than can be communicated in words. Many glyphs have retained their meanings over millennia whereas some have modern meanings vastly different from the original connotation. \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Simon \u0026 Schuster","offers":[{"title":"Default Title","offer_id":45940698841244,"sku":"9781620553152","price":16.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/6101\/6988\/files\/Image18_29b2c47a-1218-49a8-92eb-1bdc2d58797c.jpg?v=1768347016","url":"https:\/\/herbsandarts.com\/products\/book-of-primal-signs","provider":"Herbs and Arts","version":"1.0","type":"link"}